Remarketing Strategies

1. Remarketing with Display Ads: This method aims to reach people who have previously visited your site using platforms like Google Display Network. This allows users to see your brand’s ads on other websites and apps, introducing the brand to more people.

2. Dynamic Remarketing: This type of marketing offers consumers personalized ads for goods or services they have previously viewed. For example, when a consumer sees a product they have added to their cart but not purchased on various websites, they are reminded of the product’s advertisement. This increases the likelihood that the consumer will purchase the product. This approach increases conversion rates, especially on e-commerce websites.

3. Remarketing for Search Network Ads (RLSA): Google Ads implements the Remarketing for Search Network Ads (RLSA) strategy. Its purpose is to provide special offers to users who search for certain keywords on search engines and have previously visited your website. This retargets customers and accelerates the purchasing process.

4. Video Remarketing: Video plays a major role in modern digital marketing trends. Running video ads on video platforms like YouTube to users who have already engaged with your brand keeps users engaged and helps drive them to your website.

5. Remarketing with Email Lists: Email marketing is a very effective way to target your existing customers. Users' email addresses are informed about campaigns, new products or special discounts. Remarketing allows you to communicate directly with users via email and increase conversion rates.

There is no advertising and collaboration.