GETTING STARTED: WHAT IS E-COMMERCE?

Getting Started: What is E-Commerce?

E-commerce refers to the purchase and sale of goods and services over the internet. It can also be defined as the digitalization of traditional retailing. The popularity of e-commerce has increased with the acceleration of digitalization, completely changing consumer habits. Today, people shop by taking advantage of the wide range of opportunities offered by the internet, without having to go to stores.

Basic Components of E-Commerce

E-commerce occurs in various models: B2C (Business to Consumer), B2B (Business to Business), C2C (Consumer to Consumer) and C2B (Consumer to Business). Each of these structures serves different types of relationships and processes in the e-commerce world.

  1. B2C (Business to Consumer): This is the model where stores or brands sell directly to consumers. Platforms such as Amazon, Trendyol and Hepsiburada are successful examples in this field.
  2. B2B (Business to Business): A form of trade in which companies sell goods or services to each other. Especially wholesalers and manufacturers prefer this model.
  3. C2C (Consumer to Consumer): This is the model where second-hand or personal products are sold.
  4. C2B (Consumer to Business): This model, where consumers provide services to businesses, appears as a structure where freelancers or individual talents produce solutions for businesses.

What are the advantages of e-commerce?

E-commerce offers many benefits to businesses and consumers. Here are some of them:

  • No Time and Place Limits: The biggest advantage of e-commerce is that stores are open 24/7. Consumers can shop whenever they want.
  • Wide Range of Products: While brick-and-mortar stores can often offer limited products due to space limitations, e-commerce stores can offer a much wider range of products.
  • More Affordable Prices: E-commerce businesses can offer products at more affordable prices by saving on physical store costs.
  • Easy Comparison: Consumers can easily compare prices and products of different stores on e-commerce platforms.

There is no advertising or collaboration.

Back to blog